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Editorial Standards

How Shoplovin chooses questions, checks facts, credits photographs and corrects mistakes.

Fashion students 2016-15
Photo: University of the Fraser Valley / Wikimedia Commons, CC BY 2.0
  • Facts from sourcesFigures, standards and definitions come from published sources; where a number varies by brand or country, the guide says so instead of inventing one.
  • No product endorsementsGuides explain classes of products and the checks that separate good from bad; they do not recommend models or shops.
  • Credited photographsPhotographs come from Wikimedia Commons under free licences, with the author and licence printed under each image.
  • CorrectionsReaders who spot an error can write in; confirmed corrections are made in the text.

Topics are chosen for lasting usefulness: questions readers ask every season rather than news that expires in a week.

Beauty and skin guides describe labels and standards; they are not medical advice, and readers with skin conditions should see a doctor or pharmacist.